This project started initially as a VR experience to showcase the possibilities of SAP Leonardo. I joined the team when they began to work on a new version of the VR app. My task was to translate the VR experience into a website. I worked on the concept, UX, UI design and collaborated with the 3D studio.
The website consists of two cases. In the first case, the user customises a shoe in the Adidas speed factory and learns how SAP powers the process. The second case is Cargo Sous Terrain, a planned underground logistics system in Switzerland.

While working on the website, we quickly came to the point where we realised that we couldn't transfer the content from the VR experience to the online experience. We needed to be more straightforward and less complicated but without losing the feeling of an experience.

Summary product page

Speedfactory machines

Early sketches and layouts

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